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Google finishes first in comScore’s survey Media Metrix that ranks the biggest companies on the web based on the amount of unique visitors from the USA. The entire internet audience in the USA totaled to 190.7 million during December 2008 according to comScore. Almost eight out of ten (79 percent) of them visited at least one Google website during the month.

Second biggest in the USA is Yahoo! with a total of 145.7 million visitors (76 percent), followed by Microsoft in third place with 125.4 million (66 percent).

top 20 properties usa

Just outside of the top 10 we find Facebook with 54.6 million unique visitors, which equals 29 percent of the entire internet audience.

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The share of adult internet users in the USA that have a profile on any of the social networking sites has more than quadrupled during the last four years. The numbers have risen from 8 percent in February 2005 to roughly a third (35 percent) of the users by December 2008. All according to results from the tracking survey by Pew Internet & American Life Project in December 2008.

It’s still the younger generation that dominates the social networks. In the age group 18-24 years it’s a staggering number of 75 percent stating that they have at least one profile on any of the social networking sites. Amongst those over 65 years the number adds up to only 7 percent.

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The usage of social networks during an average day is also rising. Almost a fifth (19 percent) of all internet users say they visited a social network the day before, which should be compared to only 2 percent in February 2005.

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