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Eight out of ten internet users visited a Google site during December 2008

January 16, 2009 in Business Intelligence by Erik Forsberg | No comments

Google finishes first in comScore’s survey Media Metrix that ranks the biggest companies on the web based on the amount of unique visitors from the USA. The entire internet audience in the USA totaled to 190.7 million during December 2008 according to comScore. Almost eight out of ten (79 percent) of them visited at least one Google website during the month.

Second biggest in the USA is Yahoo! with a total of 145.7 million visitors (76 percent), followed by Microsoft in third place with 125.4 million (66 percent).

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Just outside of the top 10 we find Facebook with 54.6 million unique visitors, which equals 29 percent of the entire internet audience.

A third of all internet users have a profile on a social network

January 15, 2009 in Business Intelligence by Erik Forsberg | No comments

The share of adult internet users in the USA that have a profile on any of the social networking sites has more than quadrupled during the last four years. The numbers have risen from 8 percent in February 2005 to roughly a third (35 percent) of the users by December 2008. All according to results from the tracking survey by Pew Internet & American Life Project in December 2008.

It’s still the younger generation that dominates the social networks. In the age group 18-24 years it’s a staggering number of 75 percent stating that they have at least one profile on any of the social networking sites. Amongst those over 65 years the number adds up to only 7 percent.

profile on social network site

The usage of social networks during an average day is also rising. Almost a fifth (19 percent) of all internet users say they visited a social network the day before, which should be compared to only 2 percent in February 2005.

72 percent of all searches in the USA are through Google

January 13, 2009 in Business Intelligence by Erik Forsberg | 2 comments

According to the latest numbers from Hitwise, Google had a market share of 72 percent among search engines in the USA during November 2008. That’s an increase of 11 percent since November 2007, when Google’s share was 65 percent.

Only Google saw an increase of searches among the bigger search engines between November 2007 and November 2008. Yahoo! is losing market shares and accounts for 17.7 percent of searches made. During the latest year the market share for MSN Search (including Live.com) has dropped from 23 percent to just 5.5 percent. Ask.com has a share of 3.4 percent. The remaining 43 search engines that are included in the survey account for 1.5 percent of all searches made in October.

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Since September 2006 Google has increased its market share with roughly 18 percent in the USA, from 61 percent in September 2006 up to 72 percent in November 2008. During that same period both MSN’s and Yahoo!’s numbers have decreased, Yahoo! from 22.3 percent down to 17.7 percent, a drop with 21 percent. Meanwhile MSN has halved its market share from 10.9 percent to 5.5 percent.

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