72 percent of all searches in the USA are through Google

January 13, 2009 in Business Intelligence by Erik Forsberg | 3 comments

According to the latest numbers from Hitwise, Google had a market share of 72 percent among search engines in the USA during November 2008. That’s an increase of 11 percent since November 2007, when Google’s share was 65 percent.

Only Google saw an increase of searches among the bigger search engines between November 2007 and November 2008. Yahoo! is losing market shares and accounts for 17.7 percent of searches made. During the latest year the market share for MSN Search (including Live.com) has dropped from 23 percent to just 5.5 percent. Ask.com has a share of 3.4 percent. The remaining 43 search engines that are included in the survey account for 1.5 percent of all searches made in October.

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Since September 2006 Google has increased its market share with roughly 18 percent in the USA, from 61 percent in September 2006 up to 72 percent in November 2008. During that same period both MSN’s and Yahoo!’s numbers have decreased, Yahoo! from 22.3 percent down to 17.7 percent, a drop with 21 percent. Meanwhile MSN has halved its market share from 10.9 percent to 5.5 percent.

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